It’s a wrap

So Christmas and New Year are over, but Peter Saville’s limited edition wrapping paper is still available to buy.  Originally designed as part of the ‘See what Manchester’s made of’ Christmas campaign, there are now only 1000 rolls left of the unique design.

It’s a cool and colourful psychedelic design, which very cleverly isn’t a traditional festive design, so I think we’ll see a lot of these becoming pieces of artwork.

Peter Saville is the city’s creative director and co-founder of Factory Records. He explained: “I’m really pleased people like it and want to frame it. When I was asked to design a gift wrap for Manchester it was something I have never done before and therefore saw it as a new challenge.

“The design was created from one of my waste paintings that actually started life as a fashion photograph in a magazine. Designing a successful wrapping paper is not easy but working together with colleague Howard Wakefield, who lent his technical expertise, I think we’ve come up with a good result as each piece has a completely different look and even colour when wrapped around a present.”

Kate Harrison, chief executive of Cityco, the city centre management company, said the paper was fast becoming collector’s items. She said: “People seem to really love the design and it’s become quite a talking point around town. With Peter Saville’s Factory Records connections and his international reputation as a designer, people see this as a unique opportunity to own one of his designs and we’re finding they want to frame it, rather than wrap presents in it, which is great.”

Each tube containing two 1 metre x 70cm sheets, priced at £2.99 sold at Manchester Art Gallery, Tourist Information Centre in St Peter’s Square, Urbis, Vinyl Exchange in the Northern Quarter, Selfridges’ Manchester store, MOSI, Northern Flower on Tib Street, the Whitworth Art Gallery and Manchester Cathedral gift shop and the Cathedral’s Christmas market stall in Exchange Square.  It can also be bought on-line at www.visitmanchester.com.

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